Media & Press
PRESS KIT
Everything you need to cover Middle Man Moto. Brand assets, guidelines, and media contacts — all in one place.
ABOUT THE BRAND
Middle Man Moto is an aggressive luxury motorcycle streetwear brand built at the intersection of moto culture and premium fashion — designed for men and women equally. Founded in 2024, the brand operates across apparel, gear, accessories, and digital products, all unified by a five-colorway system anchored in gold. Middle Man Moto is distributed through its flagship storefront at MiddleMan.shop, marketplace channels including Etsy, Redbubble, and Amazon Merch, and its brand hub at MiddleManBrand.com.
2024
Founded
United States
Headquarters
8 Categories
Product Lines
5 Signatures
Colorways
3 Storefronts
Distribution
Men & Women
Audience
BRAND ASSETS
Primary Logo Pack
Horizontal, vertical, and square formats. Dark and light variants. PNG + SVG.
Request Asset →Brand Guidelines
Color system, typography, spacing, usage rules, and do/don't examples.
Request Asset →Product Photography
High-resolution mockup shots across all product categories, colorways, and both men's and women's styling.
Request Asset →Campaign Visuals
Editorial campaign imagery featuring men and women riders for editorial and media use.
Request Asset →Social Media Kit
Profile images, banners, and story templates for all platforms.
Request Asset →BRAND GUIDELINES
Primary Colors
Black (#0a0a0a) and Gold (#C9A84C) are the core brand colors. Hot Pink (#FF2D78) is the accent — used sparingly for energy and disruption.
Typography
Headlines: Barlow Condensed, bold/black weight, all-caps. Body: DM Sans, regular/medium. Never use decorative or script fonts.
Logo Usage
Always use the logo on dark backgrounds with the gold variant. Minimum clear space equals the height of the 'M' in the wordmark on all sides.
Tone of Voice
Aggressive. Confident. Inclusive. Precise. No fluff. Speak like the brand — engineered, intentional, unapologetic. Never gendered. Always for everyone.